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| Cluster II - An Overview |
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India Inc. is in an exciting
era – unprecedented growth, global acquisitions
and increased outsourcing. What makes Indian companies
succeed in global markets? Is it only the resource advantage
(cheap and skilled labour, a large English-speaking population)
or something more than that?
A close examination of the successful forays of Indian
companies highlights that success comes not from resources
alone, but also how companies have been able to leverage
these resources through appropriate strategy, structure,
systems and innovative approaches. The IT companies have
developed skills to recruit and manage a huge talent pool;
the engineering companies have developed systems and processes
to leverage the local cost advantage with the front-end
capabilities of their global acquisitions; many other
companies have leveraged their skills gained from operating
in a diverse market such as India to develop unique product
offerings for the global market. While some of these skills
/ competencies could be industry specific, many could
be adopted by the companies in other industries to accelerate
their globalization efforts.
The objective of the India Advantage cluster is to identify
such factors that have helped Indian companies succeed
in global markets and how these can be leveraged across
industrial segments. The cluster already has members from
diverse industry segments such as Banking (ICICI Bank),
IT (Infosys), Textiles (Raymond), Apparel (Gokuldas) and
Conglomerate (Mahindra & Mahindra).
The cluster is following a case-study approach. It will
identify successful global efforts of the cluster members
and analyse them to identify success factors. From these
success factors, common themes would be identified such
as:
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Building high performance product
teams |
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Eco-system for building shared services
infrastructure |
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Leveraging technology to build business
models and bring down operating costs |
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Last mile training and development |
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Using innovative models to open
new markets including the Bottom of the Pyramid |
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